Take a walk down any major high street and you will see women of all shapes and sizes going about their everyday lives. This is the land of reality, where every woman you meet is a different size, shape, colour and personality. There is variety in life, and it is lovely to be around and be a part of. We are all different and unique, and should celebrate these differences for this is what makes us who we are as people.
Now, imagine the same high street but instead of a variety of shapes and sizes, there is one standard size, one standard shape and every woman looks the same. I know which scenario I would prefer!
So why then, if every woman’s body shape is so different, do we still have a catwalk that insists on showcasing only one body type? The world of the catwalk model is skinny. Now, there are indeed skinny women out there in the real world, but there are also a huge variety of other different shapes and sizes as well. Why are these women not represented in the fashion industry? More so, who do they think buys these clothes, if not these differently shaped women, when the designs leave the catwalk and hit the high streets?
Change Needs to Happen Fast
Many spokespeople, who work for the fashion labels, will tell you that they prefer not to use models of any other size merely because the clothes do not hang right on them! Basically, this is one of the worst excuses I have ever come across during my time in fashion.
Women need to see someone like themselves walking down the catwalk wearing a product they are interested in, so they can get an idea of what they will look like if they were to purchase it. So, how does this statement work when said model is a size zero, but the woman interested in the item of clothing is a size 16, for example?
Is There Any Such Thing as Average in Fashion Terms?
With recent studies telling us that the average woman in both the UK and America is a size 16, why is this fact not making its way to the catwalk? More so, when it does dawn on the fashion industry that women come in all shapes and sizes, why do they then feel the need to put on a one-off show and label their models plus size? If the average dress size is 16, why do the fashion industry insist on referring to it as plus size? Isn’t it about time the concept of the catwalk itself had a fashion make over?